Well, that's a novel marketing strategy

[lyore]

Media Rights Technologies is suing Microsoft, Apple, Adobe, and Real Networks for not using its DRM technology

Interesting... Perhaps these guys went to the same marketing school as FanLib? I can't see MS, Apple or anyone else running out to use their products after this.

And since I'm feeling linky - here's more Star Wars goodness happening at Celebration IV. *Sigh* I'm so jealous of those of you on my flist who actually got to go.

Comments

[ashavah]

Wow. That's a special kind of crazy.

[lyore.livejournal.com]

It is indeed.

[go-the-brumbies.livejournal.com]

That is sheer gold!

[lyore.livejournal.com]

Thought you might like it :)

[almostsophie.livejournal.com]

That's one of the dumbest marketing tactics I've ever seen. Wow. Where'd they learn that?

[lyore.livejournal.com]

I don't know, but I sure hope they didn't pay their advertising/customer relations consultant too much money. (I have a mental image of a marketing consultant standing in front of a flip-chart selling his strategy to the CEO "It's new! It's bold! It's edgy! A whole new paradigm in marketing!")